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The First Rule of Marketing Online

August 10, 2017

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Online marketing 4U

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FREE GIFT!!! 5 INTERNET MARKETING STRATEGIES FOR YOUR ONLINE BUSINESS

Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)

Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the mistake that a lot of small business owners make is focusing on form exclusively, and that is where they miss a major opportunity. Your website can be the most beautiful one in the world, but if you don’t focus on its function, then it’s all for naught. If you want to build a successful website, you need to start with a solid SEO framework to build a site that is easy to find and works seamlessly with your other online marketing efforts. Why SEO Matters Search Engine Optimization (SEO) is what gets new prospects onto your site. If someone does a Google search looking to solve a problem that they have, and your business is capable of solving that problem, you want your websit...

How to Use Facebook’s New Placement Asset Customization Feature

Facebook is constantly improving the functionality of its Ads Manager to increase the effectiveness of the ad platform. After all, the more we marketers like what we see with our ads, the more we’ll keep advertising on Facebook! If you want to improve the relevancy of your ads and improve campaign performance (who wouldn’t!) you should try Facebook’s new placement asset customization feature. By using this, you can easily tailor the format of each of your ad placements. Let’s dig in and see how this works. Platforms, Placements, and Customization All placement options on Facebook, such as “Feeds” and “Stories,” sit under an overarching platform. Currently, the platform list looks like this: Facebook Instagram Audience Network Messenger Under each of these platform choices, you’ll see a number of different placement options. For example, under the Facebook Platform, you’ll find five different placement options: Feeds, Instant Articles, In-Stream ...

Analyze Your Facebook Ad Campaign Failure

Facebook advertising is a nearly $40B dollar industry. The company’s revenues from advertising have been growing in double digits for nearly a decade now. Inevitably, a significant chunk of this revenue comes from new advertisers who are still coming to terms with the do’s and don’t’s of this medium. If you are one such advertiser, chances are that your campaigns are still not offering you the kind of returns you were looking for. Even seasoned advertisers with years of Facebook ad experience under their belt routinely see their ROI dip over time. Analyzing the factors that move the needle and contribute to the success or failure of a campaign is important to ensure the longevity of Facebook advertising for your business marketing strategy. Reverse engineering the failure There are a number of reasons why a campaign fails – poor ad copy, high CPC, poor engagement and low click-throughs. Analyzing the exact reasons your campaign failed may not be possible without kn...

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The First Rule of Marketing Online

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