Why Does A Brand Need Influencers?

Influencers are those people who are active on social media and blogs. They are also brand advocates and a topic promoter. But why are they essential to your brand? Why does your brand need influencers? Here's why:

The buyers or consumers trust recommendations from a third party, more often than a brand itself. Admit it, you can't trust a person at a party who comes up surprisingly to you and brags about himself and spouts facts about their personality, just to convince you to be their friend.

The Social Media, it's broad and explosive growth over the past years created a shift in the way companies and brands approach marketing. The traditional tactics of pushing out branded content to your audience? That is no longer effective as it once was. The consumers have the most power because of social media and they expect to engage with brands in "real time". Today, traditional marketing strategies take the back seat to new methods, these new methods keep consumers engaged and attracted while maintaining on driving them to take action. It is a genius idea.

The idea and strategies of influencer marketing have become quite a hot stuff for most of the marketers, it does open up new avenues which you can connect with your consumers directly.

The power of social influence keeps growing, social media users with a lot of influence can be more important for your brand than any other types of paid advertisement. Although it takes time and effort to execute, it is worth it.

Influencer Marketing Increases Your Credibility. While establishing your authority by collaborating with influential users, you can actually expand your brand's reach. You create the content you want, rank higher on search engine results pages and be active on social media, don't have credibility. Influential users trust their peers or networks more than any other brand, that is why an influencer mention can give you a fast track to credibility. In other words, you have just validated your positioning through the commanding presence of the promoter.

Chen Wang, http://EzineArticles.com/9790752